Parent Driven Development
Episode 018: Designing Apps/Digital Products for Parents
00:24 Welcome, Anne Halsall and Sara Mauskopf!
Anne is the co-founder & head of product of at Winnie. Sara is the CEO.
01:12 Coming Up With Winnie: Providing Local Information for People With Children
- Great app to use for travel!
- Gives parents child-friendly reccomendations for activities, places to eat, things to see.
03:12 Content Moderation and Quality
- Winnie is a crowdsourced platform similar to Yelp or Quora where you can both ask questions or give advice.
- You can post under a pseudonym or anonymously in a community that is very well monitored and moderated.
05:23 Gathering Information
- Grew organically from private beta testing. The community would add members: friends and family.
- Winnie is venture-backed.
- It's very important to keep the app free and accessible to all.
08:32 Building an App For and Around Parenting
- Parents are wonderful participants and well-behaved to boot.
- Content that could be considered harmful is not distributed.
11:06 How do you have time to be a parent AND work a full-time J-O-B?!?!
- Family-friendly workplace.
- Kids give you motivation.
- Attitudes towards parents are changing.
15:53 Winnie's Childcare Discovery Platform
- Links to the Licensing Database to make sure that places are legit.
- Childcare providers aren't necessarily web marking gurus -- many do not have sweet websites or the time/budget to create them.
- Rage-driven Development.
21:21 Holy Crap! Kids and Parents Exist in San Francisco?!
22:23 Topic Channels
- Connecting parents based on special interests.
24:10 Favorite Parts of Being a Parent and a Founder
27:11 Genius / Fail Moments
- Mandy: Her daughter reffered to Hillary Clinton as Harley Quinn (#Fail)
- Jess: Comparing voting to choosing between chocolate cake and ice cream (#Genius)
- Allison: Suggesting her toddler to "stop and think." (#Genius)
- Sara: Her daughter needs to cut back on the watching of Daniel Tiger after renaming her sister after the sister on the show! (#Fail)
- Anne: Her 4-year-old confused "voting day" with "boating day" and broke his heart. (#Fail)
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